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JAIIB RBWM Unit 17 — Marketing - An Introduction: Free MCQs with Explanations

By Swarnakshi Jha (ex-banker) · Updated 20 September 2026 · Paper 4 of the November 2026 cycle (29 November 2026)

This page is a free slice of our JAIIB RBWM question bank for Unit 17 — Marketing - An Introduction (Module C — Support Services Marketing of Banking Services and Products). The Mock Centre holds 49 questions on this unit alone, every one with a why-right / why-wrong explanation; below are the facts examiners keep returning to, five of those questions to try, and the traps that cost marks.

RBWM · Module C49 MCQs in the Mock Centre5 free belowPaper on 29 November 2026

Key facts examiners test from this unit

  1. Retail runs on customer NUMBERS; marketer = creates-communicates-delivers VALUE; customer = the centre; objectives = growth + profit.
  2. The definer trio: Seebohm (customer-satisfying services at a profit), Andrew (matching resources with needs profitably), Vander Weyer (proactive strategy for organizational excellence; his four elements exclude 'taking over competitors' loans').
  3. Process: ANALYSIS (SWOT — internal S/W, external O/T) → PLANNING (SBUs, goals; draft plan = 'OFFERING') → IMPLEMENTATION (who/where/when/how) → CONTROL (reactive + proactive; unbiased, comprehensive, systematic, independent, periodic).

5 free practice questions — tap an option

Five basic questions from this unit. Answers lock on the first tap, exactly as in the exam, and a short explanation opens underneath. The Mock Centre adds the moderate and tough questions, why every other option is wrong, the concept capsule and the exam tip — with your score and revision dates tracked.

Question 1 of 5
By definition, a marketer:
Why (b): A marketer, by definition, CREATES AND DELIVERS VALUE — understanding needs, building the offering, getting it to the customer. Selling, advertising and pricing are single instruments inside that job.
Question 2 of 5
Marketing's ultimate business objective:
Why (b): Marketing's ultimate business objective is the twin prize: GROWTH AND PROFIT — expanding the business while making money doing it.
Question 3 of 5
The ways of Promotion:
Why (b): Promotion's toolkit: PERSONAL SELLING, ADVERTISING AND PUBLICITY (plus sales promotion) — talking, telling and being talked about.
Question 4 of 5
PHYSICAL channels are:
Why (b): PHYSICAL channels = BRANCHES AND EXTENSION COUNTERS — places you walk into, with humans behind counters.
Question 5 of 5
Bank Marketing refers to: (i) profitable markets (ii) customer needs (iii) goals and plans (iv) adaptation:
Why (d): Bank marketing (Vander Weyer) covers ALL FOUR: profitable markets, present-and-future customer needs, goals and plans, and adaptation to change — the complete list.
0 of 5 answered.

Traps in this unit

Confusable AConfusable BThe difference
SeebohmAndrewServices-at-profit vs resource-need matching
AndrewVander WeyerMatching vs proactive-strategy definitions
Practise all 49 questions on Unit 17. The free demo opens a slice of every subject with the same explanations; the RBWM Online-only pass unlocks all 1,912 RBWM questions, the full and module mocks, Smart Revision and the Readiness Score for one year (₹1,299). Not sure where you stand? Take the free 10-question test first.
Take the free test Open the free demo

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Independent study aid — not affiliated with, endorsed by, or sponsored by the Indian Institute of Banking & Finance (IIBF). Exam pattern, dates, fees and passing criteria are set by IIBF — always confirm the current rules at iibf.org.in. Regulatory figures verified as of September 2026; verify from official sources before relying on them in practice.