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JAIIB RBWM Unit 22 — Marketing Information Systems - A Longitudinal Analysis: Free MCQs with Explanations

By Swarnakshi Jha (ex-banker) · Updated 20 September 2026 · Paper 4 of the November 2026 cycle (29 November 2026)

This page is a free slice of our JAIIB RBWM question bank for Unit 22 — Marketing Information Systems - A Longitudinal Analysis (Module C — Support Services Marketing of Banking Services and Products). The Mock Centre holds 56 questions on this unit alone, every one with a why-right / why-wrong explanation; below are the facts examiners keep returning to, five of those questions to try, and the traps that cost marks.

RBWM · Module C56 MCQs in the Mock Centre5 free belowPaper on 29 November 2026

Key facts examiners test from this unit

  1. Definitions: Smith et al. — interacting, continuing, future-oriented structure; purpose — satisfy wants/needs at a profit; problem = information OVERSUPPLY; Kotler = first descriptive model; study used McLEOD-ROGERS on 1,000 US companies.
  2. History: 1960s outgrowth of marketing research; the marketing organization's NERVE CENTRE; tied to database management.
  3. Five functions: collect-process (classify/tabulate/summarize)-analyse-store-disseminate; external data mostly SECONDARY-sourced.

5 free practice questions — tap an option

Five basic questions from this unit. Answers lock on the first tap, exactly as in the exam, and a short explanation opens underneath. The Mock Centre adds the moderate and tough questions, why every other option is wrong, the concept capsule and the exam tip — with your score and revision dates tracked.

Question 1 of 5
MKIS's purpose in a nutshell:
Why (b): MKIS's purpose in a nutshell: MEETING CUSTOMER NEEDS AT A PROFIT — information exists to serve profitable customer satisfaction, not for its own sake.
Question 2 of 5
MKIS has been the marketing organization's:
Why (b): The book's metaphor: MKIS has been the marketing organization's NERVE CENTRE — where all signals converge and from where responses go out.
Question 3 of 5
MKIS functions tie to the process of:
Why (b): MKIS functions tie to the process of DATABASE MANAGEMENT — collecting, organising and serving data is the machinery underneath every marketing insight.
Question 4 of 5
MKIS's four components/subsystems:
Why (a): MKIS's four components: INTERNAL RECORDS, MARKETING INTELLIGENCE, MARKETING RESEARCH — and the marketing management/science system combining them. The Kotler-style quartet.
Question 5 of 5
The ultimate MKIS users:
Why (c): The ultimate MKIS users are THE FIRM'S DECISION-MAKERS — managers who act on the information. The system serves those who decide.
0 of 5 answered.

Traps in this unit

Confusable AConfusable BThe difference
SmithKotlerDefinition vs first model
KotlerMcLeod-RogersFirst model vs the study's model
Practise all 56 questions on Unit 22. The free demo opens a slice of every subject with the same explanations; the RBWM Online-only pass unlocks all 1,912 RBWM questions, the full and module mocks, Smart Revision and the Readiness Score for one year (₹1,299). Not sure where you stand? Take the free 10-question test first.
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Independent study aid — not affiliated with, endorsed by, or sponsored by the Indian Institute of Banking & Finance (IIBF). Exam pattern, dates, fees and passing criteria are set by IIBF — always confirm the current rules at iibf.org.in. Regulatory figures verified as of September 2026; verify from official sources before relying on them in practice.